Why Is Everyone Starting Their Day with Extra Virgin Olive Oil?

If it feels like everyone is taking a shot of extra virgin olive oil (EVOO) first thing in the morning, you're not imagining it.

Celebrities, wellness creators, nutrition professionals, and health-minded shoppers are talking about the benefits of starting the day with high-quality EVOO. Model and entrepreneur Hailey Bieber recently shared that one of her non-negotiable morning habits is an EVOO shot with lemon before breakfast. In interviews, she's said it supports her gut health and overall well-being.

Social media may frame this as the latest wellness craze, but the real story runs deeper.

This isn't new.

It's a long-standing Mediterranean habit with roots stretching back more than 4,000 years—especially in regions known for traditional olive oil craftsmanship, including Greece.

For generations, people in some of the Mediterranean's healthiest communities have started the day with olive oil. Long before wellness content existed, EVOO was valued as both food and traditional medicine—used to nourish the body from the inside out.

Now, modern research is helping explain why.

The Power Is in the Polyphenols

Not all olive oil offers the same benefits.

Many of EVOO's well-known wellness advantages come from natural plant compounds called polyphenols. These antioxidants help protect the body from oxidative stress and support healthy inflammatory responses. They're also a major reason high-quality EVOO continues to be studied so closely.

Research has linked polyphenols with support for:

• Heart health
• Brain function
• Healthy aging
• Gut health
• Immune function
• Healthy inflammation
• Cellular protection

Many experts believe a key reason the Mediterranean diet is so beneficial is regular use of high-polyphenol extra virgin olive oil—including premium Greek EVOO.

So when people call olive oil "healthy," they're often talking about polyphenols—especially in true, high-quality EVOO.

Want to go deeper on the science? Visit our Health Hub and Health Facts pages for a full breakdown of the research behind high-phenolic olive oil.

Why Your Gut Loves EVOO

Gut health is one of the biggest reasons people are adding EVOO to their morning routine.

Your gut is home to trillions of microorganisms that affect digestion, immunity, metabolism, and even mood. Early research suggests polyphenols may act like prebiotics, helping feed beneficial gut bacteria and support a healthier digestive environment—one reason high-polyphenol EVOO is so sought after.

High-quality EVOO may help:

• Support a diverse gut microbiome
• Encourage beneficial bacteria
• Help maintain a healthy gut lining
• Support regular digestion
• Reduce oxidative stress in the digestive tract

Many people also say a small amount in the morning helps them feel more comfortable and sets a positive tone for the day.

EVOO isn't a miracle cure—but as part of a balanced lifestyle, it can be a simple, enjoyable way to support long-term wellness.

Why Celebrities Are Talking About It

After Hailey Bieber mentioned her EVOO-and-lemon shot, social media paid attention. She's part of a growing group of celebrities and wellness advocates making EVOO a daily staple.

The reason is straightforward: extra virgin olive oil is one of the most researched foods in the world, and polyphenols are a key focus of that research.

Unlike quick-fix fads, EVOO has centuries of tradition and decades of study behind it—especially when it's fresh, properly made, and naturally rich in polyphenols, as you'll find from many high-quality Greek producers.

Many people report better digestion, steadier energy, improved satiety, and an overall sense of well-being when they use high-quality EVOO consistently.

The key is quality.

Not All Olive Oils Deliver the Same Results

This is where many shoppers get misled.

A bottle labelled "olive oil" at the grocery store may not offer the same benefits as fresh, high-polyphenol extra virgin olive oil. If you're choosing EVOO for wellness, polyphenols matter.

Polyphenol levels vary widely based on:

• Olive variety
• Harvest timing
• Growing conditions
• Processing methods
• Storage practices
• How old the oil is

Polyphenols naturally decline over time. That's why older oils often contain fewer beneficial compounds than freshly harvested EVOO. Look for a harvest date, proper storage, and a producer known for careful handling—especially if you're seeking authentic EVOO or Greek extra virgin olive oil.

If you want the most from a daily EVOO habit, choose a premium, high-polyphenol EVOO.

Why 7Thirty Olive Oil Stands Out

If you're thinking about adding EVOO to your morning routine, 7Thirty Organic Extra Virgin Olive Oil is a standout option.

Unlike many mass-market oils, 7Thirty is known for exceptional freshness, bold flavour, and naturally high polyphenols. That peppery finish people notice isn't a flaw—it's often a sign of the beneficial compounds that make premium EVOO so valuable.

This is the kind of olive oil that delivers both great taste and meaningful nutritional value.

Take it as a morning shot, drizzle it over breakfast, add it to salads, or enjoy it with fresh bread—7Thirty offers the quality more Canadians are looking for in premium extra virgin olive oil.

Shop 7Thirty EVOO →

A Wellness Habit That Lasts

Wellness trends come and go. Extra virgin olive oil is different.

Mediterranean cultures have valued EVOO for more than 4,000 years. Today, research continues to support what tradition already understood: high-quality, high-polyphenol extra virgin olive oil is one of the most powerful—and enjoyable—foods you can include in your daily routine.

So yes, TikTok may have discovered EVOO shots this year. The Mediterranean discovered the benefits thousands of years ago.

And when you choose a premium, high-polyphenol EVOO like 7Thirty, you're not chasing a trend. You're continuing one of the world's most respected wellness traditions.