eCommerce Specialist

Ilias and Sons is a family owned and operated business built on a simple vision: to share authentic Mediterranean flavours with our local communities. Rooted in our family farm in Greece, we believe in sustainability, transparency and supporting health through food.

Our Shopify store is a growing channel for us to reach customers beyond our local farmers markets. We're looking for an eCommerce expert to help us scale our online presence and drive sustainable growth.

As our eCommerce Specialist, you'll own and optimize our Shopify store from product listings to checkout. You'll analyze data to improve conversion rates, manage email marketing campaigns, and help us grow our direct-to-consumer channel. This is a flexible, fractional role ideal for a Shopify expert who wants to work with an authentic food brand and make a measurable impact.

• Manage and optimize our Shopify store—product pages, collections, navigation, and checkout experience
• Analyze store performance using Shopify Analytics and Google Analytics to identify growth opportunities
• Write compelling product descriptions that highlight quality, origin, and health benefits
• Set up and manage email marketing flows (welcome series, abandoned cart, post-purchase) using Klaviyo or Shopify Email
• Coordinate product launches, bundles, and seasonal promotions (holiday gift sets, summer BBQ collections)
• Optimize SEO for product pages and collections to improve organic search visibility
• Manage shipping settings, discount codes, and promotional campaigns
• Provide monthly reports on sales, conversion rates, and key performance indicators
• Collaborate with social media to ensure consistent messaging and promotions

• 3+ years experience managing Shopify stores, preferably for food, CPG, or DTC brands
• Proven track record of improving conversion rates and growing online revenue
• Strong understanding of eCommerce best practices, SEO, and email marketing
• Experience with Klaviyo, Mailchimp, or Shopify Email for email marketing
• Proficiency with Shopify theme customization (Liquid knowledge is a plus)
• Analytical mindset—comfortable working with data to make decisions
• Self-motivated and able to work independently with minimal supervision
• Experience with paid advertising (Meta, Google Ads) is a plus but not required